Cracked are back with The Crumb –your ultimate insight into the modern-day world of food and drink. From tech-savvy coffee shops changing the game on traceability to innovative and elastic ice-cream, we’ve wrapped up the latest insights and most prominent trends impacting the high street so you don’t have to.

Throughout the year, we go from street-to-street, pop-up markets to trendy cafés in search of real-time trends, carrying out hands-on research for this quarterly report. In this issue of The Crumb, you’ll see how our handpicked trends have developed over the last quarter as we take you on a tour of Camden to seek out the hottest new flavours in food and drink.

The Crum brochure

For cracking insights and information on the places we visited, check out our Summer edition of The Crumb.