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7 WAYS TO GET THE BEST OUT OF YOUR AGENCY
When deadlines are looming and work is needed in the nick of time, having a strong client-agency partnership makes all the difference. Even when moments of haste turn to calm, working seamlessly together makes collaborating much more rewarding. Team Cracked
HOW DOES TONE OF VOICE AFFECT YOUR BRAND?
A brand’s tone of voice affects its choice and style of communication on a massive scale. Consider this — what would your favourite brands sound like without their unique voices? Would Apple have reverence? Would John Lewis stir up emotions?
10 Questions With… Claire Nutter
We love getting down to the nitty gritty here at Cracked, so grilling our owner Claire for our new ‘10 Questions With…’ series seemed like the perfect place to start. We’re not holding back either — from her 21 years
Cracking Reviews: ‘Building A Storybrand’ by Donald Miller
I’m always a bit sceptical with marketing books. It’s not so much that I don’t believe in the content, but rather that it just won’t engage me as they can all be a bit dull — to put it bluntly!
Eating Out After Lockdown: What Was It Like?
It’s no surprise that Team Cracked were up for a challenge, especially as it involved eating our favourite meals at our favourite places! Knowing that things would be different and wanting new perspectives on the state of the industry…
Cracking Reviews: Contagious — How to Build Word of Mouth in the Digital Age
In Contagious, Jonah Berger tells us about these six principles of ‘contagiousness.’ Each chapter brings together research and examples, and looks at the science behind each principle.
Cracking Reviews: May I Have Your Attention, Please?
How do you write well? It’s a difficult question to answer, whether attempting to do so in person or through a book. Despite my creative writing qualification and role as a copywriter, I wouldn’t even know where to begin in
What if 2020 Isn’t Cancelled?
I’m probably not the only one that has seen the ‘What if 2020 isn’t cancelled? What if 2020 is the year we’ve been waiting for?’ post on social over the last couple of weeks. At the time of reading it,