We’re putting our Head of Design, Leigh Felstead under the microscope! In another edition of 10 Questions With… we’re asking him the all-important questions on creative processes in foodservice and what he’s inspired by, but we also want to know
Despite setting out to create a piece of insight focused on food trends from cuisines all over the world, we began to notice a trend of our own. All these amazing ‘foods to watch’ were plant-based! This didn’t come as
Since March 2020, food and drink brands across the country have had to react at a moment’s notice to doing business through various lockdown conditions and in a constant atmosphere of uncertainty. But it seemed to us that any panic
April Fools’ Day is a great opportunity for brands to show off their personalities and highlight how relevant, funny, or clever they can be — usually through a simple lone Tweet! It takes real creativity to come up with the
Ever wondered how a brand ambassador programme works, what they actually do on a daily basis, or how they could become an ongoing asset for your marketing team and grow the visibility of your brand? Let’s break down these questions
Almost two months into Lockdown 3.0, it seems that ‘working from home burnout’ is becoming more prevalent, with what seems like a non-stop feed of stress-reduction advice articles on LinkedIn or burnout stats a constant presence in the news. But
When deadlines are looming and work is needed in the nick of time, having a strong client-agency partnership makes all the difference. Even when moments of haste turn to calm, working seamlessly together makes collaborating much more rewarding. Team Cracked
A brand’s tone of voice affects its choice and style of communication on a massive scale. Consider this — what would your favourite brands sound like without their unique voices? Would Apple have reverence? Would John Lewis stir up emotions?
We love getting down to the nitty gritty here at Cracked, so grilling our owner Claire for our new ‘10 Questions With…’ series seemed like the perfect place to start. We’re not holding back either — from her 21 years
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