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CRACKING REVIEWS: THE BEST MEAL KITS SO FAR…
Since March 2020, food and drink brands across the country have had to react at a moment’s notice to doing business through various lockdown conditions and in a constant atmosphere of uncertainty. But it seemed to us that any panic
BRANDS THAT SMASHED APRIL FOOLS’ DAY
April Fools’ Day is a great opportunity for brands to show off their personalities and highlight how relevant, funny, or clever they can be — usually through a simple lone Tweet! It takes real creativity to come up with the
HOW TO CREATE A BRAND AMBASSADOR PROGRAMME
Ever wondered how a brand ambassador programme works, what they actually do on a daily basis, or how they could become an ongoing asset for your marketing team and grow the visibility of your brand? Let’s break down these questions
7 SIMPLE PROJECT MANAGEMENT TIPS FOR SUCCESS
Almost two months into Lockdown 3.0, it seems that ‘working from home burnout’ is becoming more prevalent, with what seems like a non-stop feed of stress-reduction advice articles on LinkedIn or burnout stats a constant presence in the news. But
7 WAYS TO GET THE BEST OUT OF YOUR AGENCY
When deadlines are looming and work is needed in the nick of time, having a strong client-agency partnership makes all the difference. Even when moments of haste turn to calm, working seamlessly together makes collaborating much more rewarding. Team Cracked
HOW DOES TONE OF VOICE AFFECT YOUR BRAND?
A brand’s tone of voice affects its choice and style of communication on a massive scale. Consider this — what would your favourite brands sound like without their unique voices? Would Apple have reverence? Would John Lewis stir up emotions?
10 Questions With… Claire Nutter
We love getting down to the nitty gritty here at Cracked, so grilling our owner Claire for our new ‘10 Questions With…’ series seemed like the perfect place to start. We’re not holding back either — from her 21 years
Cracking Reviews: ‘Building A Storybrand’ by Donald Miller
I’m always a bit sceptical with marketing books. It’s not so much that I don’t believe in the content, but rather that it just won’t engage me as they can all be a bit dull — to put it bluntly!