When deadlines are looming and work is needed in the nick of time, having a strong client-agency partnership makes all the difference. Even when moments of haste turn to calm, working seamlessly together makes collaborating much more rewarding. Team Cracked
A brand’s tone of voice affects its choice and style of communication on a massive scale. Consider this — what would your favourite brands sound like without their unique voices? Would Apple have reverence? Would John Lewis stir up emotions?
We love getting down to the nitty gritty here at Cracked, so grilling our owner Claire for our new ‘10 Questions With…’ series seemed like the perfect place to start. We’re not holding back either — from her 21 years
It’s no surprise that Team Cracked were up for a challenge, especially as it involved eating our favourite meals at our favourite places! Knowing that things would be different and wanting new perspectives on the state of the industry…
How do you write well? It’s a difficult question to answer, whether attempting to do so in person or through a book. Despite my creative writing qualification and role as a copywriter, I wouldn’t even know where to begin in
I’m probably not the only one that has seen the ‘What if 2020 isn’t cancelled? What if 2020 is the year we’ve been waiting for?’ post on social over the last couple of weeks. At the time of reading it,
Wow, it only seems like yesterday when I was sat alone in my newly built studio (also affectionately known as ‘the shed’) at the bottom of my garden, about to embark on the Cracked journey and enter the unknown.
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