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Cracking Reviews: ‘Building A Storybrand’ by Donald Miller
I’m always a bit sceptical with marketing books. It’s not so much that I don’t believe in the content, but rather that it just won’t engage me as they can all be a bit dull — to put it bluntly!
Eating Out After Lockdown: What Was It Like?
It’s no surprise that Team Cracked were up for a challenge, especially as it involved eating our favourite meals at our favourite places! Knowing that things would be different and wanting new perspectives on the state of the industry…
Cracking Reviews: Contagious — How to Build Word of Mouth in the Digital Age
In Contagious, Jonah Berger tells us about these six principles of ‘contagiousness.’ Each chapter brings together research and examples, and looks at the science behind each principle.
Cracking Reviews: May I Have Your Attention, Please?
How do you write well? It’s a difficult question to answer, whether attempting to do so in person or through a book. Despite my creative writing qualification and role as a copywriter, I wouldn’t even know where to begin in
What if 2020 Isn’t Cancelled?
I’m probably not the only one that has seen the ‘What if 2020 isn’t cancelled? What if 2020 is the year we’ve been waiting for?’ post on social over the last couple of weeks. At the time of reading it,
It’s Cracked’s 4th Anniversary!
Wow, it only seems like yesterday when I was sat alone in my newly built studio (also affectionately known as ‘the shed’) at the bottom of my garden, about to embark on the Cracked journey and enter the unknown.
Cracking Brands in The Time of Covid
Over the past nine weeks, we’ve been blown away by the strong messages of support and emotive sentiments of some of the world’s biggest brands in their responses to the coronavirus pandemic. As we launch our new website and refreshed