Author Archives for Lucy Grogan
April Fools’ Day is a great opportunity for brands to show off their personalities and highlight how relevant, funny, or... Read more
Ever wondered how a brand ambassador programme works, what they actually do on a daily basis, or how they could... Read more
When deadlines are looming and work is needed in the nick of time, having a strong client-agency partnership makes all... Read more
A brand’s tone of voice affects its choice and style of communication on a massive scale. Consider this — what... Read more
I’m always a bit sceptical with marketing books. It’s not so much that I don’t believe in the content, but... Read more
It’s no surprise that Team Cracked were up for a challenge, especially as it involved eating our favourite meals at our favourite places! Knowing that things would be different and wanting new perspectives on the state of the industry...